top of page
What children lovE
With its original, playful, and colorful offers, Du Pareil au Même has positioned itself as an innovative brand from the very beginning, in a children's fashion market that was still in its infancy.
Over three decades, Du Pareil au Même has seen the emergence of numerous players, from large retailers to small creators, yet it has managed to maintain its unique position in the market.
Today, Du Pareil au Même continues its journey to turn children's fashion into a true playground for kids.
From head to toe !
For almost 30 years, Du Pareil au même has been advising parents in the choice of shoes adapted to the morphology of their children's feet. Quality models that guarantee stability, support, and comfort to children. Various collections to satisfy all needs and styles
In full freedom
To illustrate this joyful and caring fashion, which respects childhood, Du Pareil au même has chosen to stand by the children's side, both in its collections and in its communication, defending children's freedom to dress as they please. For all these reasons, children love Du Pareil au même.
The actions DPAM
It's been years that we've been making everything to create a fashion that children love. One day, we said, 'Wait, we can almost create a world that children love.' Then we started to get a lot of ideas. Garments designed with organic cotton, exchange initiatives, shoe recycling... Everything that could allow us to create a world in the image of children: innocent, free, and creative. We decided to call these our DPAM actions
A playful and colorful fashion for children
The DPAM collections are a clever brand of fashion, fantasy, creativity, and comfort with touches of humor and a strong emphasis on childhood. It is a reference and a philosophy : We recruit threw style and build loyalty through quality.
DU PAREIL AU MÊME IN NUMBERS
Since
1986
This is the story of a theater designer who finds the world of children's clothing dull and boring. As a creative and imaginative stage artist, he opens a clothing clearance shop and starts designing a radically different range. Our first store, named Du Pareil au même, was born in 1986.
340
shops
Driven by teams that don't take themselves too seriously, working at DPAM is all about enjoying selling a playful and colorful collection and having fun engaging with our young customers in a simple way. Our teams are constantly becoming more creative and surprising to create a unique experience for children !
800
collaborators
Who give their best every day! To ensure a brand that grows, adapts, and stands out, we encourage every employee to constantly commit and reinvent themselves, while promoting accountability and kindness. We also know that our strength comes from the collective efforts of our field teams.
The DPAM universe
An immersive store concept that creates emotions, and that is conceived as a playground for the brand, while allowing the product to shine through its colors and patterns. A modular concept with personalized and distinct spaces according to our various themes, incorporating playful disruptions.
Some of ours incredible products !
© GPE – Générale pour l’enfant 2023
bottom of page