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Stories filling our minds
Sergent Major is the story of a French brand with a belief: it is through developing their imagination that children thrive best. That is why since 1987, we have been envisioning in our workshops in France original clothing, accessories, and even toys that serve as wonderful stories to create, invent, play with, and tell.
Childhood, a precious time to preserve
We understand that childhood is as precious as it is unique. That is why all our creations are designed and tailored to meet the needs of little ones, toddlers, and their parents. We create clothing, accessories, and toys that accompany them through all the big and small moments of childhood: from the first day of school to strolling in the park, from birthday parties to family pajama weekends, from summer beach vacations to snowball fights.
Unique craftsmanship stemming from our Parisian workshops
Since the very beginning, we have continuously perfected our craftsmanship, adding the small details to each piece that make it unique and contribute to our reputation. Our exclusive print designs, embroideries, patches, and buttons are all created to ignite children's imagination.
Developing their imagination
That's why we also engage ourselves to promote the learning of reading and writing, to enable children to develop their imagination and create their own stories, notably with "Le Prix Plume," the literary prize for children from preschool to primary school. At Sergent Major, children are our first source of inspiration. For them, we continuously reimagine the best products and services for all the stories they will experience and invent.
A exemplary quality
The manufacturing of our products is following a precise specification elaborated with respect for children's security and garment quality in order to guarantee the best value for money. Thanks to equal demands for style, feeting, quality, and price, Sergent Major allows you to combine aesthetics, comfort, and safety at accessible prices. Our reference and philosophy: we engaged through style and build loyalty through quality
SERGENT MAJOR IN NUMBERS
35
YEARS
1987 marks the year of the opening of the first Sergent Major store by our founder Paul Zemmour. Since then, the brand has grown significantly while remaining true to its core values, captivating grandparents, parents, and children alike !
508
RETAIL LOCATIONS
In France, our home country, as well as around the world, from Nouméa to Morocco and Italy, Sergent Major stores are blossoming to offer a complete range of products for children aged from 0 to 11, reaching a wider audience.
10
STORIES
That's the number of stories that punctuate a season: 10 themes imagined and created in our Parisian workshop to offer a joyful and well-crafted wardrobe for children, suitable for all occasions !
The Sergent Major universe
The demand for premium service to provide a meticulous shopping experience.
Some of our meticulous products !
© GPE – Générale pour l’enfant 2023
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