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A family group
An international success story and acknowledged know-how !
1986
Creation of "Sergent Major" by Paul Zemmour
1987
1st "Sergent Major" shop
2001
200th shop and beginning of international expansion
2006
Acquisition of "Natalys Paris"
2007
Launch of the first E-Commerce “Sergent Major” website
2012
1000th shop
2016
Acquisition of DPAM
2017
Launch of "Click and Collect"
2018
New concepts shops for Sergent Major and DPAM
2019
A 100% omnichannel customer journey
Today
Always evolving, we write our story everday...
Our know-how
Our conviction is that childhood is precious and that children should be dressed like children.
Our belief is that it is necessary to encourage and give free rein to their imagination.
Our longstanding commitment has been to design and create our collections in France, and we continuously innovate across all areas of our operations to surprise our customers.
© GPE – Générale pour l’enfant 2023
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